Farms in Apulia: from Yesterday to Today and to Olère

Origins of the Farms of Apulia

The history of the farms of Apulia is inextricably linked to the rural history of the region. Each space of these ancient buildings was designed for a purpose related to the type of production of the farm itself (cereals, olives, vines, dairy products etc.).These operational destinations have suffered variations over time, causing significant changes to the original layout of these buildings. During the Swabian Angevin rule, there were the so-called “masters bailiffs” who were assigned the task of drawing up an inventory where they listed all the assets of each royal farm and   their status, the amount of animals and their working potential, their sowing products   etc. These inventories are now valuable documents: they tell the story of the farms of Apulia as “rural factories” which, according to Luigi Mongiello, testify “the relationship that has existed for centuries between men, agricultural work and production.”

The Recovery of a Tradition of Production and Hospitality in the Farms

The Olère farm was created with the goal of finding the essential vitality of farm origins. In the ‘80s of the previous century, reliefs and pictures in the books of local scholars told a story of decline and stagnation that could be overcome only by returning to Trulli and farms their leading role in a charming cultural, alive and changing landscape. An agricultural landscape, alive with the laborious energy of its “ant people”. The technological innovation of the farm 2.0  aims at recovering the rural experience and makes it possible the com-presence of tourist structures: this is “our” new dimension of life, tied to the land, and aiming at giving a new momentum to the Apulian landscape .


Luigi Mongiello, Le Masserie di Puglia, organismi architettonici ed ambiente Territoriale, Mario Adda Editore, Bari 1984
Tomaso Fiore, Un popolo di formiche, Palomar Edizioni, Bari 2001

“But you may not know that the area of ​​the trulli in Alberobello has been declared a monumental area, neither more nor less than the archaeological Rome. Yet in Alberobello, what I found of memorable, exceptional, and truly monumental is the hard work of peasants and farmers.”

— Tommaso Fiore to Piero Gobetti